“We need to push the boundaries of #AdTech beyond the ability to systematically deliver content to target audiences” shared COMMB President Amanda Dorenberg during the #AdTechOOH Toronto keynote. “I believe this lies with the ability to experience the integrations, to diversify our understanding of AdTech to include the creative delivery of advertising using technology.” – Amanda Dorenberg, President, COMMB
That’s a wrap!! This SOLD OUT in-person event was a great success!
AdTECH: OOH – Toronto was aimed at those in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
WEDNESDAY OCTOBER 6, 2021
Scotiabank Theatre Toronto
This event was Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo !
13:00 Welcome | Stephanie Gutnik | Global Head of DOOH | Yahoo!
13:30 Keynote | Amanda Dorenberg | President | COMMB
14:00 (D)OOH Canada: Progress and Future State Panel Discussion
chaired by Haley McClernon | Director, Partnerships | Place Exchange
14:45 The Media Owner Perspective: Three Canadian Publishers Share Their Thoughts on AdTECH
(Allvision, OUTFRONT Media, PATTISON Outdoor, Vertical Impression with Novus moderating)
16:00 Fireside Chat | Scott Mitchell | GM, Canada | Vistar Media, in conversation with TBD
16:30 Exploring OOH as a Digital Channel
Adam Kahansky | Director of Business Development, Canada | Broadsign
Alex Buckby | Managing Director – Media | Salt XC
Matthew McKenzie | CEO and Founder | CarDoor
17.15 Driving Business Outcomes – the Programmatic Way
Kevin McDonald | CEO | Kinetic and Ben Bookbinder | Vice President of Sales, Canada | Hivestack
17:45 Closing Remarks | Chairman | Stephanie Gutnik | Global Head of DOOH | Yahoo!
COMMB Member Discounts Were Available