AdTECH: OOH – Toronto

“We need to push the boundaries of #AdTech beyond the ability to systematically deliver content to target audiences” shared COMMB President Amanda Dorenberg during the #AdTechOOH Toronto keynote. “I believe this lies with the ability to experience the integrations, to diversify our understanding of AdTech to include the creative delivery of advertising using technology.” – Amanda Dorenberg, President, COMMB

That’s a wrap!! This SOLD OUT in-person event was a great success! 

AdTECH: OOH – Toronto was aimed at those in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. 

 


Event Details:

WEDNESDAY OCTOBER 6, 2021

Scotiabank Theatre Toronto

12:30pm-6pm

 

This  event was Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo ! 

AGENDA

 

12.30 REGISTRATION

13:00 Welcome | Stephanie Gutnik | Global Head of DOOH | Yahoo!

13:30 Keynote | Amanda Dorenberg | President | COMMB

14:00 (D)OOH Canada: Progress and Future State Panel Discussion
chaired by Haley McClernon | Director, Partnerships | Place Exchange

14:45 The Media Owner Perspective: Three Canadian Publishers Share Their Thoughts on AdTECH

(Allvision, OUTFRONT Media, PATTISON Outdoor, Vertical Impression with Novus moderating)

 

15.30 COFFEE

16:00 Fireside Chat | Scott Mitchell | GM, Canada | Vistar Media, in conversation with TBD

16:30 Exploring OOH as a Digital Channel
Adam Kahansky | Director of Business Development, Canada | Broadsign
Alex Buckby | Managing Director – Media | Salt XC
Matthew McKenzie | CEO and Founder | CarDoor

17.15 Driving Business Outcomes – the Programmatic Way
Kevin McDonald | CEO | Kinetic and Ben Bookbinder | Vice President of Sales, Canada | Hivestack

17:45 Closing Remarks | Chairman | Stephanie Gutnik | Global Head of DOOH | Yahoo!

18.00 CLOSE

 

COMMB Member Discounts Were Available