An innovative approach to modern OOH measurement, COMMB is on the cusp of emerging technologies, new trends in data science and analytics. We’re the trusted source for OOH insights in the Canadian market with over 50-year+ of history of conducting independent, in-depth measurement of OOH audiences, combining innovation with trust. Our measurement and marketing initiatives are vetted by industry leaders from both the buy side and the sell side. COMMB’s members consist of advertisers, agencies, media owners and programmatic tech-stacks.
As an agency/advertiser member of COMMB your benefits include:
- Access to audience circulation & impression data for all OOH media owner (publisher) members representing over 60,000+ outdoor locations and place-based venues across Canada.
- Access to current planning resources, COMMBNavigator® * and COMMB Data Report, recognized by members for their ease of use:
- Quickly build and compare campaign plans to determine what works best for clients.
- Planners and buyers can compare OOH company members’ COMMB-approved circulations on an apples-to-apples basis.
- No software license fees = unlimited access to COMMB software for users.
- Access to in-development planning resources upon release for enhanced campaign planning, audience segmentation and RFI components.
- Strengthen your accountability with clients by using industry approved data, providing transparency to advertisers and agencies they can trust.
- Marketing & Educational resources available to you and your entire team, such as COMMB’s soon-to-launch PDOOH certification program, COMMB Talks events, featured content in our industry and public outreach and much more!
* Note: To use the COMMBNavigator® application, your company must be a member of COMMB and Numeris (previously BBM) and be a subscriber to the NLogic-RTS Consumer Study (NLogic’s RTS data is integrated into the Navigator application).
Application form Here
COMMB’s Sourcing Guidelines Here
|“COMMB’s OOH planning software is easy to use, quick and responsive – indispensable attributes for an agency environment where we work to short deadlines.”
“With COMMBNavigator® and the COMMB Data Report, I can easily find the OOH information I need. It’s quick, precise and efficient.
From data that helps me in the planning stage to detailed inventory per market or OOH company, everything is immediately available.”