Attention Seeking OOH – An OPEN Story

May 17, 2017

The OPEN series was started by the Outdoor Media Association of Australia (OMA) to showcase great OOH creative. Last year, work began on OPEN3, a collaboration between the COMMB, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), The Outdoor Advertising Association of America (OAAA), Outsmart UK and the Federation European Publicité Exterieur (FEPE).

Open3 profiles global OOH work including sixteen Canadian campaigns and essays from eight global industry leaders including Zak Mroueh, Chief Creative Officer, CEO & Founder of Zulu Alpha Kilo and Phillippe Meunier, Chief Creative Officer, Senior Partner & Co-Founder Sid Lee.
Terry Savage, Chairman of Cannes Lions, wrote the forward for Open3 and commented, “The very nature of what we now think of as OOH has expanded and become harder to define- it is branded communication that can happen almost anywhere and be virtually anything – and that makes it the ultimate opportunist.”

To request a copy of OPEN3, please contact Rosanne Caron, President at

Enjoy OPEN3 here!