Increase web site traffic in targeted urban location.
Creatively increase website traffic to business professionals in targeted neighborhoods.
Strategy and Media Used:
Through custom, full-motion creatives using dynamic content optimization, this brand was able to leverage Firefly’s technology to deliver the right message at the right time to reach their target audience. Consumers were shown a variety of creatives intended to drive to the brand web site visits. The campaign ran in San Francisco for 4 weeks.
The campaign was able to reach potential customers, which lead to 90% lift in web site traffic. Of the 82,700 unique devices exposed to the campaign, 1,825 visited website – 90% more than the unexposed group.