Ad Club OOH Showdown
Auto & Auto Services
For the launch of their new 2015 Chevrolet Sonic and Trax, Chevrolet decided to get Montrealers’ attention by offering them free WiFi on the street.
Montrealers looking to buy a new car.
Strategy and Media Used:
9 megacolumns with 3D extension were fully wrapped and used as hotspots to offer free Wi-Fi to pedestrians in downtown Montreal.
- 15,058 unique visitors
- Average of 922 visitors per day
- 181GB of data ransferred