Health / Beauty / Personal Care
The overall objective was to increase Chloé perfume’s brand awareness and sales during the Christmas shopping period.
AB+ women aged 25-34.
Strategy and Media Used:
The campaign consisted of two creatives which were pre-tested and improved thanks to Clear Channel France’s 360° tool. One campaign promoted the modern and seductive side of the perfume and one promoted the freshness and natural side of it.
Clear Channel in France enabled Coty to benefit from a powerful nationwide network:
- 100% backlit 8sqm faces
- 30% of the faces were located in Paris
- Covered 86% of the beauty shops
- Ran on the prestigious outdoor digital screen of La Défense mall.
- 32% recall for women under 35 years old.
- 85%+ liked the campaign and associated it with the brand’s core values, i.e. femininity, luxury and modernity.