This is Not a Shoe
Clear Channel US
Use OOH to increase awareness of TOMS’ social mission and encourage consumer action.
18 – 34 years old
Strategy and Media Used:
Activated bulletins in Orlando and Portland featuring social mission creative; Used location data combined with mobile survey to evaluate performance of OOH campaign.
- 25% increase in awareness of TOM’s social mission
- 300% lift in ad recall rate
- 122% lift in talking about TOMS with others
- 28% lift in purchase intent
- 44% lift in recommending TOMS products to others