“Frosterize Your Face”

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Title

“Frosterize Your Face”

Advertiser:

Macs

Year:

2016

Source:

Cassies Award

Product Category:

Beverage

OOH Format:

Bus Posters

Country:

Canada

Objective:

Show teens how the beverage brand can play a role in helping them stand out.

Target Group:

17-year-old male

Strategy and Media Used:

The brand used a Snapchat filter, teaser posters demonstrated the different Froster flavours that users could potentially turn themselves into, radio spots, bus posters, in-store POP and store clerk T-shirts. Their objective was to bring awareness to the Froster by making it an experience, and bringing it out of the shadow of 7/11’s Slurpee.

Results:

Froster national sales grew 40% making summer 2016 the best sales period for the brand within 5 years. There were 11+ million interactions on Snapchat, double the benchmark for a filter takeover.