“Frosterize Your Face”x
“Frosterize Your Face”
Show teens how the beverage brand can play a role in helping them stand out.
Strategy and Media Used:
The brand used a Snapchat filter, teaser posters demonstrated the different Froster flavours that users could potentially turn themselves into, radio spots, bus posters, in-store POP and store clerk T-shirts. Their objective was to bring awareness to the Froster by making it an experience, and bringing it out of the shadow of 7/11’s Slurpee.
Froster national sales grew 40% making summer 2016 the best sales period for the brand within 5 years. There were 11+ million interactions on Snapchat, double the benchmark for a filter takeover.