Lamar Transit Advertising
To expose the brand to the general market in Vancouver, BC in the weeks leading up to the Christmas Holidays, to drive retail sales.
Strategy and Media Used:
15 Bus backs (SuperTails) in the Vancouver BC market in the 4 weeks leading up to the Christmas Holidays. The SuperTails were a mix of reflective and standard vinyl.
Quote from the client: “The advertisements created an overwhelming response with our customers and industry affiliates. I cant count the amount of times colleagues and friends came up to me or called me and said “ I saw your bus, it looks great!!.” Furthermore, the ad generated an increase in sales over last year 50% with our local customers. I know this because this is the only marketing change I have made from last year. I usually have one order per season from one retailer, and this season I had to re-order twice.