“In the Head of a Hacker”x
“In the Head of a Hacker”
Cybersecurity, Information Technology
movie poster and experimental stunt
HP as industrial leader in cybersecurity
IT decision makers
Strategy and Media Used:
To help IT department be more of aware of the risks related to security breaches and printer, HP showed how a person is capable of infiltrating their business. HP used a 20 minute short documentary contextualized for the business audience, OOH, movie posters, a press junket and experimental stunt.
The campaign resulted in a 174% increase in HP’s enterprise print sales pipeline. The “In the head of a hacker” campaign resulted in 10 million earned impressions, 1.7 million video views and 35,000 clicks to the microsite.