James Bond Spectre’s Promotionx
James Bond Spectre’s Promotion
Auto & Auto Services, Entertainment / Culture / Leisure
As a partner for Spectre, the 24th James Bond movie, Land Rover commissioned Kinetic to promote the luxury driving experience of their RR/RRS models upon theatrical release.
Adults / Moviegoers.
Strategy and Media Used:
On the premiere date, Uber users could order RR/RRS cars taking them to the theater. The adrenaline-fueled experience did not only consist in riding the luxurious models; to the passenger’s surprise, Uber drivers were dressed and acting as “Mr. Bond” himself, taking the car off track and racing against bikers. Footage of the Uber trips with “Mr.Bond” was posted across Jaguar, Land Rover and Spectre social channels so the moviegoers could share their adventure with friends.
The campaign garnered over 41.6M impressions and collected thousands of leads from potential customers in just three days.