“Made better by Nature, Not Antibiotics”x
“Made better by Nature, Not Antibiotics”
Greenfield Natural Meat Co.
70-acre all natural billboard
Greenfield Natural Meat Company wanted to make sun sustainable meat more attainable and wanted to get consumers’ attention focused on their eco-ethos.
Canadians who are thinking about what is in their food
Strategy and Media Used:
The brand worked to prove that even its advertising is all-natural, creating a campaign that was sustainable as the product it was selling with an all-natural billboard with the tagline “I made Better by Nature, No Antibiotics!”They used 30-second TV version, 15-second YouTube pre-roll was also placed on Instagram and Facebook.
During the campaign period, sales increased 59% versus the year prior and website visits grew 90%, driven by a 186% growth in organic search traffic.