“Made better by Nature, Not Antibiotics”

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Title

“Made better by Nature, Not Antibiotics”

Advertiser:

Greenfield Natural Meat Co.

Year:

2017

Source:

Cassies Award

Product Category:

Food

OOH Format:

70-acre all natural billboard

Country:

Canada

Objective:

Greenfield Natural Meat Company wanted to make sun sustainable meat more attainable and wanted to get consumers’ attention focused on their eco-ethos.

Target Group:

Canadians who are thinking about what is in their food

Strategy and Media Used:

The brand worked to prove that even its advertising is all-natural, creating a campaign that was sustainable as the product it was selling with an all-natural billboard with the tagline “I made Better by Nature, No Antibiotics!”They used 30-second TV version, 15-second YouTube pre-roll was also placed on Instagram and Facebook.

Results:

During the campaign period, sales increased 59% versus the year prior and website visits grew 90%, driven by a 186% growth in organic search traffic.