Convince Canadians to pay with interac instead of credit and avoiding that holiday debt hangover when the holiday bills arrive.
Strategy and Media Used:
Launched nationally in November with OOH, print, TV, digital and cinema. With a focus on using their Interact card instead of credit the OOH campaign used clever Christmas themed messages such as “You’re a foul one Mr. Debt” or “Debt is a real nutcracker”.
Over the campaign period, there were 40 million more Interac transactions then the same period the previous year, representing 5% growth. While “Be in the Black” had been building the Interac brand since 2014, this holiday campaign resulted in a significant jump in Interact Debit card usage during the 2015 holiday period versus the previous year.