Fashion / Clothing / Sportswear
Increase awareness of the Movado brand with UK customers and drive UK MOVADO consumers to existing stockist locations.
UK high-earner shoppers.
Strategy and Media Used:
Movado launched a massive OOH campaign to drive sell-through of watches. This extensive DOOH campaign targeted consumers in major UK markets. Besides DOOH, social media, taxi wraps and print advertising were part of an overall campaign to support Movado’s extensive network of retailers in key markets.
In 2016 sales of Movado watches increased by 78%.