Newfoundland Power’s takeCHARGEx
Newfoundland Power’s takeCHARGE
Digital and static “wanted” posters
Promote electricity efficiency and conservation by using programmable thermostats.
Strategy and Media Used:
An integrated campaign was launched in 2014 and included TV, radio, social, digital media and OOH.
There were a 103% increase in people registered to the programmable thermostat rebate program between 2013 and 2016 which led to a 112% increase in energy savings. Awareness of the thermostat program increased from 39% in 2013 to 56% in 2016 with aided awareness of the take CHARGE brand increasing from 64% to 82%.