Newfoundland Power’s takeCHARGE

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Title

Newfoundland Power’s takeCHARGE

Advertiser:

Newfoundland Power’s

Year:

2014-2016

Source:

Cassies Award

Product Category:

Electricity

OOH Format:

Digital and static “wanted” posters

Country:

Canada

Objective:

Promote electricity efficiency and conservation by using programmable thermostats.

Target Group:

General public

Strategy and Media Used:

An integrated campaign was launched in 2014 and included TV, radio, social, digital media and OOH.

Results:

There were a 103% increase in people registered to the programmable thermostat rebate program between 2013 and 2016 which led to a 112% increase in energy savings. Awareness of the thermostat program increased from 39% in 2013 to 56% in 2016 with aided awareness of the take CHARGE brand increasing from 64% to 82%.