Food & Beverages
Creating a multi-channel campaign to reach participants of the Pepsi Taste Challenge when they are later shopping.
Pepsi MAX – Retargeting Fans with Programmatic DOOH.
Strategy and Media Used:
Using a mobile app and beacon technology, Omnicom and Platform161, created a hyper-targeted programmatic DOOH campaign that triggered instantly in select malls when a Taste Test participant entered the mall. The moment the ad was triggered the entire mall network displayed the Pepsi MAX ad takeover.
Awareness, brand excitement.