Pepsi MAX

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Title

Advertiser:

Pepsi MAX

Year:

2019

Source:

IAB

Product Category:

Food & Beverages

OOH Format:

Digital

Country:

USA

Objective:

Creating a multi-channel campaign to reach participants of the Pepsi Taste Challenge when they are later shopping.

Target Group:

Pepsi MAX – Retargeting Fans with Programmatic DOOH.

Strategy and Media Used:

Using a mobile app and beacon technology, Omnicom and Platform161, created a hyper-targeted programmatic DOOH campaign that triggered instantly in select malls when a Taste Test participant entered the mall. The moment the ad was triggered the entire mall network displayed the Pepsi MAX ad takeover.

Results:

Awareness, brand excitement.