Sports Experts

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Title

The Thermal Discount

Advertiser:

Sports Experts

Year:

Source:

MIA's

Product Category:

Retailers

OOH Format:

Various OOH

Country:

Canada

Objective:

To increase sales by 5%

Target Group:

Montreal transit users

Strategy and Media Used:

For its 50th birthday, Sports Experts wanted to inspire Quebecors to adopt a healthier lifestyle. A smart thermal imaging station was created to measure body temperature and reward commuters with discounts when they worked up a sweat. All they had to do was run or walk up a flight of stairs in a Montreal subway. 70% body heat reading would result in a 70% discount coupon at Sports Experts.

Results:

+30% of sales of brands featured in the OOH campaign.

The participants loved their experience. The promotional video rapidly reach millions of views and was shared thousands of times. The event has even been featured in international media.