Starlite

x

Title

Advertiser:

Starlite

Year:

2019

Source:

IAB

Product Category:

Retailers

OOH Format:

Digital

Country:

USA

Objective:

Drive sales and introduce dynamic advertising in shopping centers across the US; fuel rapid digital expansion.

Target Group:

Strategy and Media Used:

Challenge: Elevating the Shopping Center Experience with DOOH.

Solution: Using Broadsign, Starlite is able to rapidly deploy digital displays that support full-motion video, audio, programmatic advertising, and other tools that drive significant sales lift is partner stores.

Results:

14.5% sales lift due to Digital Screens alone.