Hamilton County Visitors Association
Travel / Tourism / Transportation
Hamilton County wanted to promote Tenderloin Tuesdays along the towns “Tenderloin Trail” as well as its website.
Adults 25+ / Foodies
Strategy and Media Used:
Due to the wide range of demographics, budget requirements, and the need for a ‘coolness factor’ the use of DOOH was recommended. The campaign ran 2 days a week: Monday and Tuesday to promote Tenderloin Tuesdays and ran for a 4-week period.
The campaign resulted in a 13% increase in sales over the previous year for restaurants on the Tenderloin Trial.