The Budweiser Red Light Programx
The Budweiser Red Light Program
Billboards, cinema, resto-bars
Rethink hockey strategy to own the goal, hold share and volume.
Hockey fans and Canadians who love the hockey culture
Strategy and Media Used:
Budweiser decided to elevate the greatest moment in hockey and make the game even better for fans with the “Red Light” physical game, synced hockey goal.
By 2016, Budweiser was #1 with 1.6 share points ahead of other brands. During the campaign they generated $10-plus million in sales from Red Light devices. The association of Budweiser with hockey increased from 37.1% in 2012 to 43.2$ by mid-2017