Things you can’t unthinkx
Things you can’t unthink
BANFF Centre for Arts and Creativity
Entertainment / Culture / Leisure
To improve awareness and perception of the Centre.
Strategy and Media Used:
Creative executions were designed to haunt the audience using the tag line “Things You Can’t Unthink” to show what the Banff Centre stays with you.
The creative reframed the conversation around the centre, burrowing into the minds of those who watched the video more than one million times.