Things you can’t unthink

x

Title

Things you can’t unthink

Advertiser:

BANFF Centre for Arts and Creativity

Year:

2017

Source:

Strategyonline.ca

Product Category:

Entertainment / Culture / Leisure

OOH Format:

Posters

Country:

Canada

Objective:

To improve awareness and perception of the Centre.

Target Group:

Canadians

Strategy and Media Used:

Creative executions were designed to haunt the audience using the tag line “Things You Can’t Unthink” to show what the Banff Centre stays with you.

Results:

The creative reframed the conversation around the centre, burrowing into the minds of those who watched the video more than one million times.