Health / Beauty / Personal Care
Increase new patient base in a saturated market full of orthodontists.
Adults 25-54 in the Fresno market.
Strategy and Media Used:
Thurman Orthodontics used rotating posters with a simple creative in 8 different locations across Fresno market. One simple creative execution offered a $99/month price point for braces or Invisalign, which was a competitive advantage.
Using the creative to track new customers the OOH campaign resulted in a significant increase in new patients. The sign ups resulted in over $100,000 in additional sales.