Kubinski Business Systems
Kubinski was recognized as a seller of business machines but had expanded their services to now include security systems. They also wanted to rebrand themselves as a business systems company rather than a business machine company.
Target business owners and competitor locations. It also needed to focus on businesses that offered high-end products to make them aware of their risk and how Kubinski could protect them. Using geographic data, OOH targeted high risk company locations and households with income over $75K.
Strategy and Media Used:
12 week OOH campaign that targeted business and HHI of $75K Adults 35+. During the 1st 4 weeks of the campaign OOH reach was 45% with a frequency of 7.4 and over 82,000 impressions.
Kubinski sold four systems and one copier as a direct result of this campaign, earning $34,000 in sales and will continue to gain earnings from the service contracts associated with these sales. These sales equated to a 200% ROI. Though they used radio and in-store to promote the new service, they quadrupled walk-in interested in the system once the OOH campaign began.