“What’s your dream mix?”

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Title

“What’s your dream mix?”

Advertiser:

Oikos

Year:

2017

Source:

Cassies Award

Product Category:

Food

OOH Format:

Posters

Country:

Canada

Objective:

Position Oikos as the “dream snack”

Target Group:

29-39 years old – late millennials

Strategy and Media Used:

Videos anchored in Greek Mythology and culture on YouTube, playlist on Spotify and OOH posters were used.

Results:

Oikos increased market share by 5.2 points in 2015, and then 4.6 points in 2016, +0.8 points in first half 2017. Sales increased 18% in 2015, 16% in 2016 and 5% in the first half of 2017. The Oikos campaign has since been adapted for other markets