“What’s your dream mix?”x
“What’s your dream mix?”
Position Oikos as the “dream snack”
29-39 years old – late millennials
Strategy and Media Used:
Videos anchored in Greek Mythology and culture on YouTube, playlist on Spotify and OOH posters were used.
Oikos increased market share by 5.2 points in 2015, and then 4.6 points in 2016, +0.8 points in first half 2017. Sales increased 18% in 2015, 16% in 2016 and 5% in the first half of 2017. The Oikos campaign has since been adapted for other markets