The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has launched the IRIS Awards to recognize outstanding OOH campaigns produced by creative agencies across Canada.
“In a digital age one of the biggest challenges for marketers is to get people’s attention so creating effective communications is critical to the success of an OOH campaign, said Rosanne Caron, President, COMMB.
The IRIS Awards will be awarded on a quarterly basis and we congratulate the following winners on their IRIS Award:
- LEGO Batman Movie for Best OOH Creative Execution – Creative Agency: Warner Bros. Direct
- Réno Dépôt “Street Swatches” for Best OOH Innovation – Creative Agency: Sid Lee
For more information on the winning campaigns and the 2017 Quarter 2 competition, please visit: commb.ca/iris-awards/
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