The COMMB School program helps COMMB members understand how COMMB conducts circulation measurement, and the primary research principles used by COMMB. This helps planners, buyers and sellers differentiate between COMMB-approved measurement and non-COMMB-approved.
As the focus on media accountability continues to increase, COMMB School offers clear answers about what constitutes reliable and accurate out-of-home measurement that agencies and sellers can stand behind.
Measurement Training
Topics covered:
- Overview of COMMB industry standards; what these mean to media planning accountability
- Measurement process: outdoor and indoor
- Tools available to you as a COMMB member including details (no demo) on COMMBNavigator® and the COMMB Data Report software
Course Dates
January 30, 2019
March 27, 2019
May 29, 2019
July 31, 2019
October 2, 2019
November 27, 2019
Click here to register for the free webinar: Measurement webinar
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Using the COMMB Data Report
Demonstrates the key functionality of the COMMB Data Report. You’ll learn how to use it as a reference tool and quickly create insightful inventory reports for 1-280+ markets showing you which OOH companies and products are available at a CMA, CA and/or CSD level within a market.
Course Dates
May 8, 2019
July 11, 2019
October 17, 2019
Click here to register for the free webinar: CDR webinar
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Navigating COMMBNavigator®
Demonstrates the critical functionality of COMMBNavigator®. You’ll learn how to build and compare Outdoor plans, select and refine a myriad of targets, and customize and save your r/f reports and preferences for optimum planning efficiency.
Course Dates
January 23, 2019
March 20, 2019
May 15, 2019
July 17, 2019
September 26, 2019
November 20, 2019
Click here to register for the free webinar: COMMBNavigator© webinar
Custom Training contact: Jeremy Stick