The COMMB School program helps COMMB members understand how COMMB conducts circulation measurement, and the primary research principles used by COMMB. This helps planners, buyers and sellers differentiate between COMMB-approved measurement and non-COMMB-approved.
As the focus on media accountability continues to increase, COMMB School offers clear answers about what constitutes reliable and accurate out-of-home measurement that agencies and sellers can stand behind.
- Overview of COMMB industry standards; what these mean to media planning accountability
- Measurement process: outdoor and place-based
- Tools available to you as a COMMB member including details (no demo) on COMMBNavigator® and the COMMB Data Report software
Using the COMMB Data Report
Demonstrates the key functionality of the COMMB Data Report. You’ll learn how to use it as a reference tool and quickly create insightful inventory reports for 1-280+ markets showing you which OOH companies and products are available at a CMA, CA and/or CSD level within a market.
Demonstrates the critical functionality of COMMBNavigator®. You’ll learn how to build and compare Outdoor plans, select and refine a myriad of targets, and customize and save your r/f reports and preferences for optimum planning efficiency.
Click here to sign into the Member’s Zone and register for our free webinars.
Custom Training contact: Jeremy Stick