An Eye-Tracking Study shows how consumers interact with OOH ads by measuring what consumers see and the frequency of seeing OOH ads.
Click here to download a summary on the Eye-Tracking study (pdf).
COMMB | Eye Tracking Study
An Eye-Tracking Study shows how consumers interact with OOH ads by measuring what consumers see and the frequency of seeing OOH ads.
Click here to download a summary on the Eye-Tracking study (pdf).