Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches consumers while they are outside their homes, shopping, commuting, eating out or participating in leisure activities.

There are 4 basic OOH formats: Billboards, Street Level, Transit and Place-Based, which are available as static or digital.

Basically static boards/displays are usually paper, vinyl or other OOH product. Digital refers to all OOH products that run digital ad copy.

Consumers spend over 70% of their time outside their home, reaching consumers as they travel, commute to work or go shopping. You can also find additional information on this topic by visiting the Insights tab on our website.

Each COMMB member has a Real Estate Department that you can contact for information on leases, municipal rules and legislative issues.

Go to the OOH Members tab and click on one of our members to access their website.

OOH is sold by the product/panel location. OOH can be purchased as a single panel, multiple panels or GRP buy. It can also be purchased locally, regionally and nationally. For additional details please contact a COMMB member.

Go to the OOH Members tab and click on their name to access their website.

You can buy out-of-home advertising through an agency or directly with an OOH company.

Tags: buy ooh, media buy

You can find rates by contacting the individual sales office of COMMB members.

Go to the OOH Members tab and click on one of our members to access their website.

Restrictions may apply in some cases, in particular for tobacco and alcohol. Full details on provincial and federal advertising guidelines can be found under Planning Tools > Regulatory Guidelines.

Tags: alcohol, government affairs, guidelines, law, legal, restrictions, tobacco

There is a wealth of OOH research that can be found by going to the Insights tab including ROI, OOH’s Relevancy and more.

In addition COMMB members also have research that can be found on their respective sites. You can go to the OOH Members tab and click on their name to access their website.

Outdoor advertising circulations are calculated as the number of people aged 5+ with a reasonable opportunity to see an advertising face during a 24-hour day. Vehicular traffic counts, most often conducted by municipalities and road authorities, are attributed to specific outdoor advertising faces based on COMMB-approved distance visibility criteria, and a stringent methodology sanctioned by COMMB’s Research Committee

No, not all OOH products are measured. You can find additional information by visiting the individual OOH company websites.

COMMB-approved products can be found under Measurement > Approved Products & Networks.

Tags: comb, measurement, ooh product

GRPs (Gross Rating Points) are a measurement for determining the weight level of an out of home product and or buy. OOH can be purchased based on GRPs weigh levels which vary by product, market and circulation. For example if you were to purchase 50 GRPs in Toronto, the product coverage would reach 50% of the market population over the duration of the campaign.