Planning tools

OOH Product Guides

OOH Product Guides are an at-a-glance summary of OMAC member company product offerings grouped by OOH format and provider and organized by the top 21 CMA’s in alphabetical order.   Within seconds, a planner can determine the availability of static and digital networks, products and special offerings in each of the country’s largest CMA’s.

Digital OOH Product Summary

To access the digital OOH Product Summary of OMAC member companies, click here.

Market Overviews

Market Overviews help planners to overcome the hurdle of planning OOH in an unfamiliar market.  OMAC has created market profiles for Vancouver, Calgary, Edmonton, Toronto and Montreal.

Users will gain insight into the nuances of a particular city such as geographical distinctions, commuting patterns and times, modes of transport and volume of travelers.

To access the market overviews, click here.

The Interactive Mapping tool

The Interactive Mapping tool allows users to select and view the geographical coverage of multiple operators and products/networks in a single market, on one map. New in 2013 is a detailed breakout of digital OOH networks, reflecting the significant growth in this type of inventory. These maps are available for Vancouver, Calgary, Edmonton, Toronto and Montreal.

The mapping tool reflects OMAC member company inventory as of April 2013 and includes Astral Out-of-Home, CBS Outdoor, Lamar Transit, Cogeco Metromedia, Newad, Pattison Outdoor, Cieslok Media, and Zoom Media.

To create and download a map, click here.