Canadian’s media habits continue to change. A new 2016 study highlights the challenges in reaching shoppers, particularly millennials. Some of the key findings from this study are:
- 39% of Shoppers, 18-64 are using adblocking software to avoid online ads
- Almost 1 in 2 adults 18-34 also use adblocking software
- 79% of adblock users pay attention to OOH ads
- 61% of shoppers 18-34 watch less than 5 hours per week of Cable and or Broadcast TV
- Over ¾ of light TV viewers pay attention to OOH ads
- Over 50% of shoppers 18-64 spend less than 1 hour a week reading print and digital newspapers and magazines
- 73% of light readers pay attention to OOH Ads
Source: BrandSpark Canadian Shopper Study (2016)
Click here to download the study (pdf).