Industry News

Top 5 Out of Home Advertising Trends

November 14, 2018

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Astral and Vistar Media Join Forces in Canada

November 8, 2018

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Branded Cities wins 2 awards at Ad Club Toronto OOH Showdown

November 2, 2018

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Telus comes out on top at OOH Showdown

October 22, 2018

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The Year’s Best Marketing, Media Plans Use OOH

October 10, 2018

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Sign up for ‘Your OOH! e-news’

September 27, 2018

Stay up to date on the latest OOH! news with COMMB’s new e-newsletter! Sign up today!  

An Overview of OOH and Technology

September 26, 2018

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Astral Signs Partnership Agreement with Campsite

September 11, 2018

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Special Issue: OOH Trends Around the World

August 30, 2018

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Signpatico unveils two new Superboards in Edmonton

August 23, 2018

Signpatico just announced the addition of two new superboards to its product line, launching early Fall. They will be located... View Article

Why Top Brands Spend More on Out of Home

August 15, 2018

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Lara Hannaford Menzies to Head up Marketing for COMMB

August 7, 2018

 COMMB is pleased to announce and welcome Lara Hannaford Menzies as its newest team member. Lara will head up all... View Article

Special Issue: Global OOH Creative Awards

August 1, 2018

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Congratulations to McDonald’s Restaurants & Via Rail on winning a Grand Prix!

June 20, 2018

APN press release                            View Article

Diamond Integrated Marketing Wins the Grand IRIS OOH Creative Award

April 10, 2018

Chad Lesch; Diamond Marketing Integrated and Rosanne Caron; COMMB   Diamond Integrated Marketing’s OOH campaign to announce IKEA’s first store... View Article

Successful Brands Allocate 13% of Ad Budget to OOH

March 19, 2018

Toronto, March 19, 2018 The World Advertising Research Centre (WARC) has released a Global Ad Trends Report that suggests that... View Article

Digital OOH appeals to younger audiences

March 15, 2018

07 Mar 2018  |  Dominic Murray  The appeal of digital out-of-home for younger audiences Dominic Murray examines the findings of a... View Article

Lamar Advertising Joins COMMB

March 14, 2018

Toronto, March 14, 2018 Lamar Advertising, a transit and billboard advertising company has joined COMMB. COMMB will be measuring and... View Article

OOH Industry Launches New Trade Association and Measurement Plans

March 12, 2018

Toronto, March 12, 2018 The OOH industry has announced plans to transform how it markets and measures OOH’s audiences through... View Article

Quebecor Out Of Home Signs Agreement With Société De Transport De Sherbrooke

January 24, 2018

The Société de transport de Sherbrooke (STS) has chosen Quebecor Out of Home to manage and operate the advertising spaces... View Article

COMMB Announces IRIS Awards Q4 Winners

January 23, 2018

The IRIS Awards celebrate creativity and innovation in Out of Home advertising.  Congratulations to the following Q4 winners: KAYAK for... View Article

PATTISON Onestop Announces Global News as New Partner and Content Provider for TTC and Calgary Transit Networks

January 18, 2018

Starting in January 2018, the Global News brand can now be spotted on an additional 1,000 elevator, food court and... View Article

Astral Launches New Programmatic Offering

December 8, 2017

Astral, announced today the launch of its new and unique programmatic solution for large format digital inventory. Using an exclusive... View Article

Branded Cities & Cadillac Fairview Offer New Digital Directories

November 16, 2017

Branded Cities and Cadillac Fairview (CF) have launched digital directories in premier shopping destinations, CF Richmond Centre and CF Pacific... View Article

Outfront Media Announces Toronto’s Yonge Dundas Square Multi-Screen Installation

November 13, 2017

OUTFRONT Media Canada today announced the activation of the first screens within its multi-stage digital signage project in Yonge-Dundas Square,... View Article

Canada’s largest digital OOH display

October 13, 2017

Branded Cities and Cadillac Fairview announce the launch of the largest digital OOH display in Canada, the union of two... View Article

Congratulations to the IRIS Award Q3 Winners!

October 12, 2017

The IRIS Awards were created to recognize outstanding creative work and the creative teams behind the idea. The Q3 winners... View Article

Maxime, Clean up Your Room!

October 12, 2017

It is no secret that cleaning up or picking up after yourself is the number one source of discord between... View Article

Interview with Kimberly Haider, Manager, Marketing & Communications, Toronto Zoo

October 12, 2017

Kim, tell us about your job as Marketing Director for the Toronto Zoo. I am responsible for the overall consumer... View Article

Clio Awards 2017 Winners

October 2, 2017

On September 27th, the Clio Awards revealed their 2017 winners during the ceremony held in New York. The Out-of-Home campaign”Fearless... View Article

Eggplants and pussycats stroke and stoke at OOH Showdown!

September 19, 2017

The 2017 OOH Showdown, held last Thursday in Toronto, proved that outdoor advertising is still seen, felt, and spectacular! The... View Article

COMMB Members Reinvest $24 Million in Canadian Communities

September 18, 2017

In 2016, over 120 Canadian non-profit organizations and charities across Canada benefited from free advertising space totalling over $24 million... View Article

Saint John Transit Shelter Transformed into Park Oasis in New Campaign for Tourism New Brunswick

September 13, 2017

PATTISON Outdoor Advertising teamed up with m5 Marketing Communications, Wavelight Productions and Tourism New Brunswick to bring the spectacular scenery... View Article

Snap with Pepsi!

September 13, 2017

Pepsi Canada teamed up with Snapchat to provide a fun and interactive experience, where a total of 20 exclusive Snapchat... View Article

Interview: Brooke Leland, SVP, GM Cossette Media English Canada

September 13, 2017

Tell us about your job and your responsibilities? We attract the most amazing talent at Cossette Media and I’m the... View Article

PATTISON Onestop continues to expand Digital Office Network with seven new properties in Alberta

August 28, 2017

PATTISON Onestop, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH), announced the addition of seven new... View Article

Moosehead and Canada Turn 150 Together

August 16, 2017

Moosehead, the famous Canadian beer was born in 1867, Canada’s confederation. To celebrate the respective 150 years, Moosehead saw an... View Article

An interview with Helen Turbian – Director, Channel Planning at Maxus and an OOH Ambassador

August 16, 2017

Tell us about your job at Maxus. I’m Group Director, Channel Planning with responsibility for a broad range of clients... View Article

IRIS Award 2nd Quarter Winner

August 16, 2017

Presenting the IRIS Award for Best OOH Creative Execution is Jacques Major, former Marketing Director at COMMB to Kayla Landen,... View Article

Branded Cities Network Acquires Clear Channel Outdoor’s Interest in Clear Channel Canada

August 15, 2017

Branded Cities Network (“BCN”), a premier Out-Of-Home and iconic media company in North America, is proud to announce the strategic... View Article

Toronto Pearson International Airport and Astral Out of Home Unveil Two New Digital Structures

August 2, 2017

Located alongside one of Toronto’s busiest, most bottle-necked highways, the additional structures deliver a daily circulation of close to 800,000.... View Article

A street-side exhibit of 14 portraits of inspiring Montrealers by the photographer Monic Richard

July 26, 2017

On July 24, for the first time in Quebec, more than 200 bus shelters from the four corners of the... View Article

Kijiji Auto Search and Festival de Magie de Quebec win Q2 IRIS Awards

July 11, 2017

  The Out-of-Home Marketing Association (OMAC) has announced that Kijiji Auto Search and Festival de Magie de Québec are the Q2... View Article

Exposure to OOH Leads to Consumer Purchases

July 6, 2017

Almost two-thirds of all consumer purchases are made in the same half-hour as exposure to OOH advertising, according to the... View Article

OOH Continues to Garner High Attention Levels

July 4, 2017

The latest results from the Shoppers Study show that OOH continues to have a high degree of opportunity to engage... View Article

WE Day partners with PATTISON to announce Parliament Hill celebration in honour of Canada 150

June 30, 2017

Ottawa, ON, June 29, 2017 – PATTISON Outdoor Advertising and PATTISON Onestop have partnered with WE Day, the world’s largest... View Article

Transit Shelter Reads People’s Mind

June 20, 2017

With consumers waiting for their bus, the Festival de Magie du Quebec saw an opportunity to transform their waiting time... View Article

Carte Blanche 2017 Grand Prize Winners

June 20, 2017

Last month, Astral Out-of-Home announced the winners for their annual Carte Blanche competition. This year, creative agencies from Montreal, Toronto... View Article

Twitter Wins Grand Prix at The Cannes Lions

June 20, 2017

The Cannes Lions International Festival of Creativity revealed yesterday the 2017 winners. Twitter went home with the Grand Prix for... View Article

OUTFRONT MEDIA ANNOUNCES ACQUISITION OF DYNAMIC OUTDOOR

June 14, 2017

New York — OUTFRONT Media Inc., one of the largest out-of-home media companies in North America, today announced the acquisition... View Article

2017 Marketing Award Winners Announced

June 14, 2017

The annual Marketing Award show took place last night in Toronto and revealed great Out-of-Home winning campaigns. Congratulations to all... View Article

Astral OOH Unveils Canada’s Largest Single Digital Screen at Toronto’s Yonge-Dundas Square

June 13, 2017

Astral Out of Home (AOOH), a division of Bell Media, announced the introduction of Canada’s largest single digital screen, measuring... View Article

PATTISON Onestop grows Digital Office Network portfolio with the addition of Winnipeg

May 31, 2017

PATTISON Onestop, announces the addition of Winnipeg to its Digital Office Network portfolio. The Network is the first of its... View Article

Carte Blanche Reveals Toronto and Western Winners

May 17, 2017

The agency Cossette won the Grand Prize in the Toronto market for their “Please Pull Over” idea for SickKids. In... View Article

The Big Easy plays host to the OBIES

May 17, 2017

Last night, the OAAA held the OBIE Awards to recognize creative excellence in the Out-of-Home Advertising Over 115 campaigns were... View Article

Attention Seeking OOH – An OPEN Story

May 17, 2017

The OPEN series was started by the Outdoor Media Association of Australia (OMA) to showcase great OOH creative. Last year,... View Article

The Big Easy Plays Host to the OBIES

May 17, 2017

Last night, the OAAA held the OBIE Awards recognizing creative excellence in Out-of-Home Advertising.  Over 115 campaigns were vying for... View Article

OOH –Driving Online Activity

May 17, 2017

A new Nielsen study commissioned by the OAAA (Outdoor Advertising Association of America) found that OOH is most effective offline... View Article

The One Show Awards

May 15, 2017

The One Show honours creative agencies each year for their great work. Congratulations to the following winners for their campaigns... View Article

Nielsen Study Shows OOH Most Effective in Driving Online Activity

May 8, 2017

OOH advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. ... View Article

Shopper Innovation Awards: Honey Nut Cheerios wins 2017 Grand Prix

May 5, 2017

Yesterday, Cossette took the Grand Prix at the Shopper Innovation Awards for the Honey Nut Cheerios “Bring Back the Bees” campaign.... View Article

OPEN3 CELEBRATES OOH CREATIVITY WITH LAUNCH OF NEW BOOK

May 1, 2017

OPEN3 is a new book celebrating OOH creativity and features some of the best creative work from around the world.... View Article

PATTISON Onestop Announces Global News as New Partner and Content Provider for Digital Networks

April 25, 2017

PATTISON Onestop, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH) today announces a new partnership with... View Article

OOH Continues to Outperform Other Media in Reaching Consumers

April 21, 2017

The new TouchPoints study shows that OOH continues to deliver high reach of consumers during their purchase activity at 85%.... View Article

Lg2 takes Grand Créa 2017

April 17, 2017

The Créa competition recognizes the best advertising work in Quebec. This year, LG2 won the Grand Crea for their “Solide... View Article

CBC News Express Lands at Billy Bishop Toronto City Airport

April 11, 2017

Clear Channel Canada has expanded the CBC News Express network to Billy Bishop Airport.  A total of 14 screens have... View Article

Sport Chek Congratulates the Toronto Maple Leafs Seconds After the Win on OUTFRONT Media Digital Screens

April 11, 2017

Sport Chek leveraged OUTFRONT Media’s entire Toronto digital network to applaud the Toronto Maple Leafs immediately after clinching a spot... View Article

COMMB Announces the IRIS Awards to Celebrate Creativity and Innovation in OOH

April 11, 2017

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has launched the IRIS Awards to recognize outstanding OOH campaigns produced by... View Article

The Eighth Edition of Astral Out of Home’s Carte Blanche Competition Launches Today

March 20, 2017

Astral Out of Home announced today the launch of its eighth annual Carte Blanche advertising competition, with winners in three... View Article

PATTISON Outdoor & Havas Share Empowering Messages on Digital Billboards for #GirlPowered

March 7, 2017

Launched in October 2016 as part of International Day of the Girl, #GirlPowered is a Havas and Canadian Women’s Foundation... View Article

OOH was an integral part of the 2017 Cassies

February 23, 2017

Yesterday, the Cassies awarded some of the most effective advertising campaigns in Canada. Congratulations to all of the winners! All... View Article

PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor and Networks

January 31, 2017

PATTISON Outdoor today announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitness™ Proof... View Article

Clear Channel Canada Welcomes New VP of National Sales, Bill McDonald

January 26, 2017

McDonald comes to Clear Channel with a wealth of knowledge from over 25 years of experience in the media sector.... View Article

In the Spotlight: Kayla Landen of Denneboom

January 18, 2017

An interview with Kayla Landen of Denneboom and one of the first graduates in the OOH Certification Program. Tell us... View Article

Charging Stations Now Live at Billy Bishop

January 13, 2017

New for 2017, Clear Channel Canada has installed charging stations in the Domestic and Transborder departures lounges. The network of... View Article

ICE District announces PATTISON as Exclusive Digital Sales Agent

January 10, 2017

(Edmonton, AB) – Oilers Entertainment Group today named PATTISON Outdoor Advertising as exclusive sales agent for ICE District out-of-home digital... View Article

ACTIVEZ: Highlights

November 28, 2016

“In commercial urban spaces, illuminated signs and advertising billboards create the very fabric of place: if you take the signs... View Article