Toronto, March 14, 2018
Lamar Advertising, a transit and billboard advertising company has joined COMMB. COMMB will be measuring and reporting audiences for Lamar’s billboard inventory located in the St. Catharines/Niagara CMA.
“We are pleased to have Lamar join COMMB and will provide circulation numbers for both their static and digital posters as well as superboards,” commented Rosanne Caron, President; COMMB.
“We look forward to the benefits of our membership in COMMB, as well as our role in the development of a new transit measurement system with Astral and PATTISON said,” Steve Copeland, Vice President/General Manager, Eastern Canada; Lamar Transit Advertising.
COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca
For more information please contact:
416.968.3823 x 108