In-Field Measurement

COMMB uses reliable, tested methodologies for capturing traffic volume on outdoor roadways, and in indoor venues displaying OOH advertising. In-field data is gathered by transportation authorities, engineering firms and trained COMMB auditors.

We do not source third-party data where measurement methodologies can be inconsistent and difficult to substantiate or verify.

All in-field count programs use statistically-reliable sample sizes and methodologies analyzed and reviewed by COMMB’s Research Committee.