Testimonials

Saatchi - Jacky Hubbard Testimonial ” The Certification program has aided my understanding of the complex geographical layouts and offerings across Canada when planning for OOH.  The COMMB program also did an incredible job of providing me with a fundamental understanding of OOH measurement and OOH planning that will help deliver the best possible results for my clients.”

Jacky Hubbard
Communications Planner, Saatchi & Saatchi

 

“COMMB’s certification program was so informative for day to day planning necessities. The general layout of each module is structured in a way that was easy to follow and now I feel confident planning OOH strategies that meet my client’s needs.”

Jade Monteiro
Communications Planner, Saatchi & Saatchi

 

 
” The COMMB certification program was a great opportunity for me as a buyer/planner. I learned how to use COMMBNavigator® in multiple ways to help my clients and I was able to enhance my knowledge of out of home in Canada overall! “

Kayla Landen
Senior Media Advisor, 
Deneboom

“The OOH Certification program delivered some very useful client planning scenarios and how to tackle them using COMMBNavigator® , the COMMB Data Report and  its integrated mapping tool .  This will certainly help to enhance the work we do with planners and buyers.”

Paul Brosseau
General Manager, 
Clear Channel Canada

 

“Despite being an experienced OOH planner/buyer the hands on, in-person training option for the COMMBNavigator® module was very effective for me. Being able to physically execute what I was learning ensured the content stuck so I was able to easily and effectively apply what I learned to my OOH planning tasks.”

Lloyd Lottner
Director, Mediasystems Design, Media Experts

 


“The out of home medium is a ‘leading light’ in media communications, it shows continued growth through new and creative use of technologies.  This is an area where young media planners, if they develop their skillset, can make a HUGE contribution to the effectiveness of a campaign.  To satisfy this need, COMMB have developed an excellent 5-pod training course (online or on-site) which will provide the requisite tools to equip agency staff to deliver maximum value for their client’s investment in out of home.”

Janet Callaghan, President
Canadian Media Directors’ Council


 

“If you want to be successful in this industry you need to understand the basics of OOH, COMMB. The knowledge gained or cemented after getting certified will help you work smarter and faster.”

Ari Zagury
Account Executive, Clear Channel Canada

 

“The COMMB certification course provides us with greater insight to better understand the mindset of our clients and planners.”

Jonathan Turner
Sales Manager, Clear Channel Canada

Acknowledgements

Many thanks to the following agency and OOH company participants who helped us develop the OOH Certification Program.

Mediacom
Jeff Pattison

Media Experts
Alexandra Richmond

Erika Borja
Johari Williams
Mareike Kanning

Starcom Mediavest Group
Aiden Ridley

Katelyn Smith
Tim Harris

Astral Out-of-Home
Akuffo Sekyi-Otu

Maggie Poulin de Courval
Natalie Thomasella

OUTFRONT Media
Jacqueline Demchuk

PATTISON Outdoor Advertising
Kathy Cormier

Rick Borthwick

Quebecor Media Out-of-Home
Daniel Bédard

Thanks to Caroline Huebner, a Senior Performance and Learning Professional, for sharing her expertise on learning techniques.