COMMB’s operator members are participating in a global DOOH campaign developed by New Commercial Arts for the World Out of Home Organization (WOO).
The #OurSecondChance campaign reflects the new post COVID world, in a non-partisan way and highlights the opportunity it gives citizens across the world, to consider their priorities and aspirations.
Alongside the massive DOOH campaign is a major social initiative with the hashtag #OurSecondChance deploying Twitter polls to explore consumer attitudes to the choices and opportunities presented in a world changed by COVID-19.
The campaign is supported by Out of Home media owners and National Trade Associations across the world and will run in Europe, North and South America, Africa, Asia, the Far East including China and Australasia.
Here are the creatives that are running on digital screens worldwide: