The Société de transport de Sherbrooke (STS) has chosen Quebecor Out of Home to manage and operate the advertising spaces on its 88 buses and 28 transit shelters over the next 10 years, starting February 1, 2018.
“This agreement reinforces and expands our positioning in the growing out-of-home market,” explains Claude Foisy, Vice President, Quebecor Out of Home. “Quebecor is determined to leverage its resource creativity as a tool for innovation, and the company is putting its expertise and experience at the disposal of the STS to help this network go digital and reach its full advertising potential.”
“Over the past few years, the STS has made significant investments to integrate technological innovations as part of its ongoing customer-experience improvement process, and its vision based on integrated mobility,” comments Mr. Denault STS President. “This partnership with Quebecor stems from our respective organizations’ commitment to keep supporting innovation and integrating new technologies in an ongoing effort to keep transit users informed.”
For more information:
514 526-9251 ext. 2704