The Value of OOH

A new study conducted by the OAAA and BrandScience provides proof that OOH advertising:

  • Delivers good ROI
  • Improves campaign ROI in a media mix
  • Enhances brand perceptions

The research analyzed four categories: Automotive, CPG Food & Drinks, Consumer Electronics and Retail (non-grocery).  An analysis of ad spend and the impact on brand awareness, consideration, recommendation and purchase intent revealed that the allocation of advertising dollars for OOH should be increased.

View the study here.