Sport Chek Congratulates the Toronto Maple Leafs Seconds After the Win on OUTFRONT Media Digital Screens

April 11, 2017

Sport Chek leveraged OUTFRONT Media’s entire Toronto digital network to applaud the Toronto Maple Leafs immediately after clinching a spot in the 2017 NHL playoffs. On Saturday, April 8th on Leaf’s home turf, at the moment that the Toronto Maple Leafs beat the Pittsburgh Penguins, OUTFRONT Media’s digital platform automatically broadcast the following message sponsored by Sport Chek: CONGRATULATIONS PLAYOFF BOUND!

Digital advertising allows advertisers such as Forzani (Sport Chek) the power and flexibility to change their messaging based on specific criteria; such as the results of a hockey game. The creative opportunities and potential to inform and engage consumers on the move are boundless with digital out-of-home.

For more information, please contact:
Michele Erskine, SVP
OUTFRONT Media Canada