Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that... View Article
There are 4 basic OOH formats: Billboards, Street Level, Transit and Indoor, which are available as static or digital.
Basically static boards/displays are usually paper, vinyl or other OOH product. Digital refers to all OOH products that run digital... View Article
Consumers spend over 70% of their time outside their home, reaching consumers as they travel, commute to work or go shopping.... View Article
Each COMMB member has a Real Estate Department that you can contact for information on leases, municipal rules and legislative issues.... View Article
OOH is sold by the product/panel location. OOH can be purchased as a single panel, multiple panels or GRP buy.... View Article
You can buy out-of-home advertising through an agency or directly with an OOH company.
Yes, you can.
You can find rates by contacting the individual sales office of COMMB members. Go to the OOH Members tab and click... View Article
Restrictions may apply in some cases, in particular for tobacco and alcohol. Full details on provincial and federal advertising guidelines can... View Article