Spotlight Article
mar 14 2024
The Canadian Out-of-Home Awards Announce Diverse 2024 Judging Panel
The Canadian Out-of-Home Awards for 2024 have solidified their judging panel of esteemed industry leaders representing every aspect of the Out-of-Home (OOH) industry, including major brands ,creative and media agencies.
Article en Vedette
MARS 14 2024
Les progrès technologiques propulsent l’industrie canadienne de l’affichage
La technologie fait entrer l’industrie canadienne de l’affichage dans une nouvelle ère d’innovation et d’engagement pour les acheteurs et entreprises de médias.
Lire la SuiteLire la SuiteApr 04 2024
AVR 04 2024
COMMB Agency Survey: OOH In the Media
COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through our recently launched surveys.
Apr 03 2024
AVR 03 2024
VENDO Media: Key Sponsor at 2024 OOH Awards Gala
VENDO Media Takes the Lead as Key Sponsor at the 2024 Canadian Out-of-Home Awards Gala
Mar 26 2024
MARS 26 2024
UB Media Announced as the OOH Awards Title Sponsor
UB Media is back as the title sponsor for the Canadian Out-of-Home Awards Gala 2024!
Mar 21 2024
MARS 21 2024
COMMB Welcomes Captivate as the Latest Addition to its Place-Based Membership Roster
COMMB is expanding their place-based membership.
Mar 07 2024
MARS 07 2024
PATTISON Outdoor Wins Bid for New Advertising Partnership with Vancouver International Airport
PATTISON Outdoor solidifies its position as the dominant advertising supplier in Western Canada by welcoming YVR into its extensive national airport portfolio.
Mar 06 2024
MARS 06 2024
Les progrès technologiques propulsent l’industrie canadienne de l’affichage
La technologie fait entrer l’industrie canadienne de l’affichage dans une nouvelle ère d’innovation et d’engagement pour les acheteurs et entreprises de médias.
Mar 06 2024
MARS 06 2024
A look at the technology advancements driving the Canadian OOH Industry
Technology advancements are reshaping the Canadian out-of-home (OOH) industry, ushering in a new era of innovation and engagement for both media owners and buyers.
Jan 17 2024
JANV 17 2024
PATTISON Outdoor adds new large format Digital Displays in downtown Vancouver's iconic BC Place
The multi-purpose stadium is one of Vancouver's most recognizable landmarks, and is home to the BC Lions (CFL) and Vancouver Whitecaps (MLS).
Dec 21 2023
DÉC 21 2023
PATTISON Outdoor Advertising and ONRoute Announce a Groundbreaking Highway Advertising Partnership
This collaboration will unveil a first-of-its-kind highway advertising signage program, stretching along Highway 401 from the westernmost to the easternmost limits of Ontario, and touching key markets along Highway 400 up to Barrie.
Nov 28 2023
NOV 28 2023
Billups Launches OOH-Centric Analytics Platform and Measurement Dashboard
Audience Exposure Dashboard will provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns.
Nov 27 2023
NOV 27 2023
COMMB bonifie ses capacités de recherche grâce à un partenariat stratégique avec Vividata
Ce nouveau partenariat fournira à COMMB un accès élargi à des profils multimédias et sur les consommateurs via la base de données ÉCC/Numérique de Vividata, pour ainsi offrir des renseignements plus détaillés.
Nov 27 2023
NOV 27 2023
COMMB Enhances Research Capabilities with Strategic Partnership with Vividata
The partnership is set to provide COMMB with enhanced access to comprehensive cross-media and consumer profiles through Vividata's SCC/Digital releases, facilitating a deeper level of insights.
Nov 13 2023
NOV 13 2023
Bell Media launches ad tech that syncs roadside digital billboards with radio ads
Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with geo-fenced ads on the outdoor LEDs synced with ads on specific radio stations.
Nov 11 2023
NOV 11 2023
AdAI Toronto 2023 - Conference Recap
The inaugural AdAI Toronto conference was a brilliant success, with inspirational and informative speakers covering a wide range of topics to get marketers and advertisers up to speed on everything they need to know about implementing Artificial Intelligence.
Nov 10 2023
NOV 10 2023
Conférence AdAI Toronto 2023 – résumé
La conférence inaugurale d'AdAI Toronto a été un grand succès, avec des présentations inspirantes et informatives couvrant toute une série de sujets pour informer les spécialistes du marketing et de la publicité sur tout ce qu'ils doivent savoir sur les applications de l'Intelligence Artificielle.
Oct 19 2023
OCT 19 2023
COMMB and Environics Analytics Forge Strategic Alliance to Leverage Dynamic Mobile Movement Data
The collaboration strengthens COMMB's understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home advertising space.
Oct 06 2023
OCT 06 2023
Sean Cohan named president of Bell Media
The former A+E executive will succeed a retiring Wade Oosterman on November 1st.
Sep 22 2023
SEPT 22 2023
Quebecor Out-of-Home wins top honours at the 2023 Toronto Ad Club OOH Day
Quebecor's Out-of-Home division takes top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories.
Sep 20 2023
SEPT 20 2023
Nikki Stone appointed CEO of Wavemaker Canada
Stone was most recently EVP and managing director at Zenith Canada.
Aug 31 2023
AOÛT 31 2023
Quebecor OOH Delivers Next-Level Advertising Opportunities with Powerful New Screen Tops on Taxis
As of this September, 50 vehicles will showcase ad campaigns as they cruise Greater Montreal’s most desirable areas.
Aug 28 2023
AOÛT 28 2023
Revolutionizing Out-of-Home Advertising: COMMB Launches OOH-GPT Beta
This new AI-powered system opens up a world of possibilities, offering valuable insights, data-driven recommendations, and personalized solutions to industry professionals.
Aug 16 2023
AOÛT 16 2023
Vistar Media Launches Certification to Accelerate Mastery of Programmatic DOOH
This certification is designed to empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.
Jul 28 2023
JUIL 28 2023
OAC 2023 commences with riveting talks on challenges and opportunities for OOH
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
Jun 12 2023
JUIN 12 2023
Branded Cities relaunches the Atrium Media Tower, now the largest digital screen in Canada
The redevelopment has transformed the south side of the tower with the installation of the country’s largest digital, full-motion advertising space. The new spectacular, rebranded as The Atrium, measures 130 feet high and 79 feet wide, with an overall size of 10,270 square feet.
Jun 07 2023
JUIN 07 2023
Vistar Media Launches Advertising Design Studio to Reimagine Creative for Digital Out-of-Home
Based in Amsterdam and New York, the Vistar Studio team is an award-winning group of creative strategists, designers and HTML5 specialists with over a decade of experience leaning into the science behind creatives when bringing impactful digital design to life.
Jun 06 2023
JUIN 06 2023
AdAI: OOH – Conference
A conference around the subjects of Generative AI, Machine Learning, ChatGPT and how they affect the Out of Home industry could be held in Toronto as soon as November, chaired by COMMB’s Head of Data Science, Farrokh Mansouri.
spotlight article
mar 06 2024
A look at the technology advancements driving the Canadian OOH Industry
Technology advancements are reshaping the Canadian out-of-home (OOH) industry, ushering in a new era of innovation and engagement for both media owners and buyers.
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